branding 2023
nature's bites
OVERVIEW
Nature's Bites is a plant-based snack company focusing on delivering desserts that use fresh, natural ingredients. This project aims to create a captivating brand identity through thoughtful design elements, compelling messaging, and a vibrant visual language.
Logo
The goal of the brand identity was to accentuate the concept of offering exclusively plant-based, bite-sized snacks. Creating a visual representation that conveyed the brand's commitment to providing convenient, guilt-free indulgences made entirely from plant-derived ingredients was important as this is their unique selling point which differentiates them from market competitors.
BRANDING
Colour palette
Typeface
The colour palette selection was a deliberate process that combined the most common colours found in both baking and nature: green and brown. This fusion resulted in a sophisticated palette that not only embraced the plant-based aspect but also conveyed a gender-neutral, fresh, and fun atmosphere to the brand. The green represents the natural and organic elements of the snacks, while the brown evokes warmth and earthiness. The resulting colour scheme struck the perfect balance, creating an aesthetic that was both visually appealing and aligned with the brand's values of freshness, sustainability, and approachability.
Patterns
Brand identity
The brand identity sought to deviate from the conventional imagery associated with plant-based snacks, such as plants and leaves, and instead, emphasise the bite-sized aspect of their products. By doing so, the aim was to create a distinct and memorable visual identity that would set them apart from competitors. The focus was on capturing the essence of their snack offerings, portraying them as freshly baked, convenient, and satisfying.
Illustration sourced from Vecteezy
MOCKUPS
Packaging variations
Social media
Advertising poster
