product 2023
design is fluid
OVERVIEW
Design is fluid is a two-part project that delves into the world of typography and its myriad elements. This series of typographic posters is a celebration of the dynamic nature of design, where letters, shapes, colours, and textures seamlessly blend together to create visually engaging compositions. Each poster in the collection showcases the versatility and expressive power of typography, exploring various styles, techniques, and typographic treatments.
The first poster set, titled 'Design is fluid'
The project is divided into two parts; the first part delves into the concept of 'design is fluid' as a whole, exploring the captivating interplay between typography and its various elements. Viewers are invited to immerse themselves in a visual journey which aims to invoke feeling through typography alone, reminding us that typography is not merely static, but a vibrant and ever-evolving medium.
The second poster set, titled 'Movement'
The second part of this project, titled 'Movement' delves deeper into the idea of fluid movement in typography, emphasising the dynamic interplay between letters and the concept of motion. Through meticulous design choices, the project explores how typography can evoke a sense of movement, energy, and rhythm. By carefully manipulating letterforms, utilising techniques such as kinetic typography and letterforms, the project brings words to life, creating an immersive experience that engages the viewer on a visual level.
BRANDING
Colour palette
Typeface
MOCKUPS
'Movement' posters
'Design is fluid' poster
